Per-student pricing with WhatsApp operational caps. Choose the plan that fits your school's growth stage.
Operations Suite
Perfect for schools focused on daily operational excellence
Operations + Growth
Complete solution for schools ready to scale admissions
Add admissions acceleration to Core plan
Predictable, template-based school communications designed for operational excellence
All messages use official WhatsApp Business API with template approvals and audit trails
| Message Type | Category | Frequency | Est. Volume | Notes |
|---|---|---|---|---|
| Daily timetable | Utility | 1 / school day | 22/month | Automated 7:00 AM; teacher edits allowed before rollout |
| Daily learning digest | Utility | 1 / school day | 22/month | Best practice: consolidate per class for predictable cost |
| Attendance alert | Utility | Event-driven | 0-4/month | Sent only if marked absent (school policy control) |
| Circulars / announcements | Utility | 2-3 / week | 8-12/month | Official announcements: organized templates |
| Fee receipt notification | Utility | Event-driven | 0-2/month | Receipt automatically generated and shared |
| Fee reminders | Utility | Event-driven | 0-4/month | Flexible scheduling for due dates |
| Transport updates | Utility | Event-driven | 0-2/month | Route adjustments and announcements |
| Birthday wishes | Utility | 1 / year | 0.08/month | Approx. 2,000 student birthday messages/year |
What counts toward the cap: Delivered, business-initiated WhatsApp template messages for school operations (Utility/Authentication categories).
Excluded: Parent-initiated replies within the WhatsApp service window and admissions marketing outreach (Marketing category) if enabled.
Best practice: Consolidate daily updates as digests (e.g., one homework + one learning digest) rather than multiple fragmented messages.
Schedule an alignment call to finalize WhatsApp cadence and ensure the model matches your operating rhythm.